- Content writing is the act of planning, writing and editing web content for digital marketing purposes.
- Examples of content include podcasts, scripts, blog posts, email newsletters, and more.
- Good content can instill trust in readers, leading to more shares, backlinks, and sales.
- Specific content writing techniques can help improve your writing.
- Knowing your audience will help you create content that addresses their issues.
- Creating a plan is the first step in a content creation to treat.
- A strong content topic is essential to get more clicks.
- Use specific information to justify your points.
- Use images and videos to increase the visual appeal of your content.
Content writing does not come easily to everyone. According to CMI, 32 percent of traders think their content creation the workflow is fair or poor. Another study suggests that 60 percent of people strive to produce content consistently.
This is where this article comes in. But before we discuss some content writing techniques to get you started on your writing journey, let’s start by understanding what content writing is.
What is content writing?
Content writing involves the planning, writing and editing of web content for digital marketing purposes. Such content can include blog posts, podcasts, video scripts, email newsletters, to name a few. Brands create content to engage, inform or entertain their readers. But besides bringing traffic to your site, it can also keep people on your page.
However, content writing can do much more than that. The best content usually makes your readers trust you more.
Sixty percent of consumers have a positive opinion of a business after reading personalized content on their site. During this time, 97 percent of participants said bad content negatively impacted their trust in a brand.
Consumer confidence leads to more shares, likes, backlinks, and ultimately more sales. This is one of the crucial reasons why companies invest in content marketing.
But why should you learn it?
Why You Should Learn These Content Writing Techniques
The demand for content writers has grown steadily as more businesses embrace digital marketing.
According to a 2019 SEMRush to study, 40 percent of businesses outsource their content creation process. In addition, most of these companies (53%) hire other people to manage their content writing, monitoring of graphic and video design.
However, specific content writing techniques are required to be eligible for some of these concerts.
What are the different content writing techniques?
1. Know your target audience
As simple as the goal may sound, the same can’t be said for the process.
It starts with recognizing the things your target audience might find appealing. For example, 80% of Generation Z are likely to purchase products with a positive social or environmental impact.
After you identify your audience’s interest, think about what search terms they might use in a specific niche. Not only will this help you understand their question, but it will also allow you to resolve their problem.
Providing value at zero cost offers a way to establish yourself as an expert in your field. It could help build confidence over time.
2. Create an outline
The first step to take in your content creation process is to create an outline. Not only does this keep your thoughts organized, but a strategy could speed up your writing task as well.
Also, an outline might give your writing better structure. That’s because it offers the big picture of content – something you can’t get when you’re already writing.
3. Choose a strong content topic
A strong content topic piques the interest of readers and invites them to read the article from start to finish.
According to Copyblogger, 80 percent of people will read the title of an article. However, only about 20 percent of those people will read the rest of the content.
This is why it is important to choose a topic of strong or interesting content.
Research and understand what particularly interests your target readers. You can do this by joining different online communities where your audience is.
4. Tell a story
Everyone loves a good story, and it’s no surprise.
It helps create content that is so engaging that your audience will cling to your every word. Storytelling turns an otherwise bland and forgettable blog post into a compelling post.
A great story contains three essential elements: a character, a conflict and a resolution.
Combine these three elements to create a relatable story with a little dose of the fun factor. At the same time, your account should also be easy to read and follow.
Finally, proper research is vital. Insert facts and data into your story to make it more effective.
5. Communicate your ideas transparently
Good structure is essential content writing technique. While your post can be as informative as ever, an unorganized and inefficient writing format can be difficult to read or enjoy.
Make sure your ideas flow seamlessly through your content. Consider using transition words between sentences to improve readability.
You can also divide your content into smaller paragraphs with headings to retain readers.
Search engines such as Google reward the main organization. This involves using the proper hierarchy when tagging titles to keep an article well structured. For example, use H₁ for titles, H₂, H₃, and H₄ for subtitles.
6. Make sure you understand your topic
Understanding the topic can be the most difficult aspect of content writing.
In addition to understanding what you are asked to write, you must also understand how you are supposed to write it. You can then use the information to create content that readers will find useful.
Two questions are essential to understand your topic. These are:
- What is the purpose of the content?
- Who is your audience?
You need to determine whether your content is intended to sell a product or service, to educate readers, or to entertain them. Plus, having a basic understanding of your audience can help create more relevant content.
If you still don’t know how to do this, you can ask other people for help. For example, an industry expert might clarify some key points in your writing.
7. Optimize content for readers and search engines
Content optimization starts with keyword research. Not only will this reveal how many people are using a search term, but you will also know your chances of ranking for the keyword phrase.
After that, you just need to build your content around the key phrase and associated keywords. But this is not enough. Everything you write should also match the research intent.
In other words, it must provide answers to someone who searches for that specific keyword.
Fortunately, there are several online tools that can help you with these processes. For example, you can use KWFinder for the keyword research aspect. Likewise, INK is a writing editor that can help you with the writing and job optimization part.
8. Provide accurate information
One of the goals of content writing is to build trust with your audience. And that can only happen when you make sure that the information in your content is accurate.
As such, it would help to link to other content that will warrant a bold statement in your writing.
For example, you can start a paragraph with the phrase “more and more marketers are turning to podcast marketing. “Then you can include a link from an authoritative source to back up this statement.
In addition, links to other sources and content provide the search engine with more information about your content. Thus, he will know how to categorize it.
9. Use pictures and videos
Visuals can help readers retain more information.
People are likely to remember only 10 percent of content they met three days ago. However, retention increases up to 65% when accompanying text with an image.
But it’s not just about adding images. You can also use videos, diagrams and infographics to illustrate your point. Additionally, visual content can also help break down large chunks of text, as well as captions and bulleted lists.
10. Be persuasive
Persuasive writing aims to convince readers to believe an idea and take a specific action.
While this form of writing is popular in advertising campaigns, it can be useful in other content as well. These included editorials, proposals, leaflets, Comments, Criticisms, to only cite a few.
Persuasive content typically appeals to three things: credibility, emotion, and logic.
In addition to citing sources, use quotes from industry experts and customer testimonials to strengthen your argument. Also use emotion to create a sense of urgency and compel the audience to take specific action.
Finally, use statistics and studies to build a logical argument in your writing.
Last Word: Start Applying These Content Writing Techniques
It is no longer about producing as many messages as possible. The quality of your content is essential. Besides driving organic traffic to a website, quality content can also convince readers of your trustworthiness.
So, start applying these techniques today.
Take the time to get to know your audience before creating an article preview that will meet their needs. Also use strong headlines to grab readers and keep them engaged.
Ultimately, you would successfully create content that will deliver value to readers. And the search engines will reward you for it.