10 sources of personalized gift cards for small businesses


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With the holidays approaching, it’s the perfect time for companies to start thinking about tapping into the $124 billion-a-year gift card industry. Gift cards have long been an effective way to boost holiday sales. For small businesses that don’t know where to start in marketing and selling gift cards, fortunately, there are a host of gift card tools available for small businesses.

Places where you can create gift cards for your small business

gift fly

Online Gift Cards – aka eGift cards – appeal to many consumers who can buy such cards at the last minute, even on Christmas morning! Therefore, offering e-gift cards offers a profitable and lucrative opportunity for small businesses.

Small businesses can start selling and promoting their gift cards online instantly with Gift. Giftly is a personalized e-gift card platform that allows business owners to create, sell and market their own e-gift cards. Small businesses can also track electronic gift card transactions in real time using the Giftly program.


Small businesses can sell gift cards, in person and online, with Square. From online e-gift cards to in-store plastic gift cards, Square offers a complete gifting program solution for retailers. For businesses that already accept payments with Square, the Gift Card Program works seamlessly with Square Point of Sale and Square Dashboard.


Roller develops inclusive online gift card software designed to enable small businesses to generate additional revenue through personalized gift cards for their brand and customers. Roller’s gift card app allows retailers to sell digital or physical gift cards directly from their websites. The gift card app also provides businesses with the tools to manage the redemption process.


Similar to Gifty, Yiftee is an eGift program designed to help small businesses increase revenue with online gift cards. The platform allows small businesses to instantly create personalized e-gift cards and offer profitable, paid promotions that businesses can control. Businesses can also benefit from reports that measure and optimize campaigns with real-time data.


Of course, not all consumers shop online, and not everyone wants to receive an e-gift card. Therefore, smaller retailers may wish to incorporate plastic physical gift cards into their holiday marketing and sales drive efforts.

Duracard creates personalized plastic gift cards printed with a magnetic stripe or barcode that businesses can apply a dollar value to. With Duracard, retailers can electronically monitor the value of the card, which generates a revolving balance and creates opportunities for repeat purchases and customer loyalty.


Givex offers retailers the ability to allow customers to purchase and receive gift cards online or directly to their mobile devices with eGift Cards. Creating innovations in gift card technology, businesses can even create their own branded mobile wallet for convenient payments with Givex.

plastic printers

Whether a business needs 10 plastic gift cards or a million, plastic printers provides full support in creating and maintaining a profitable gift card program. Plastic Printers personalized gift cards are compatible with any point of sale system. Businesses can create a custom branded look by including their company logo on custom Plastic Printers gift cards.


My1Stop.com offers online printing services for businesses, including personalized gift card printing. My1Stop.com gift cards are printed with a barcode strip on which retailers then apply the cash amount. The company offers fast delivery of gift cards, as well as easy online ordering and competitive, instant pricing. Businesses can use My1Stop.com’s templates to ensure that the highest quality of art and design is used to create eye-catching and unique gift cards to present a business in the most professional light.

plastic card city

plastic card city offers businesses on a budget the ability to offer their customers printed gift cards, designed to build brand awareness and increase revenue. Plastic Card Printing is committed to making gift cards stand out by being outstandingly designed and durable, the company says. These specialists in creating physical gift cards for retailers claim to offer businesses a quality gift card program at the lowest possible cost.


When it comes to branded promotional products for businesses, Vistaprint is a household name. Vistaprint provides Gift Certificates for businesses designed to help customers build awareness of your brand. Vistaprints gift certificates can be personalized using the company’s templates with the brand’s logo, text and photos.

With approximately 80% of consumers having received or given a gift card in the past year, might your business want to start using the benefits of gift cards before the holidays?

Gift card Photo via Shutterstock


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