Anyword launches free plan, providing data-driven writing for everyone


Anyword’s data-driven AI copywriting software can be used anywhere and by anyone, regardless of channel, audience or purpose.

NEW YORK – February 28, 2022 – (

In one recent Forbes article14 marketing and communications leaders have named artificial intelligence (AI) copywriting as a major industry trend for 2022. any worda data-driven AI writing platform that optimizes text for a specific target audience, announces a change to its plan structure, including a new free plan that offers access to the AI script generator tools and other selected features at no cost. The company prides itself on its AI’s data-driven writing capabilities and gives anyone access to its power.

Anyword uses AI and natural language processing trained on large datasets to create marketing copy and generate predictive performance scores that rank text based on its potential marketing effectiveness.

The new free plan is a way for users to get access to predictive performance metrics and all of Anyword’s general-purpose writing features.

  • Data-Driven Ad Copy – Anyword’s generator tool creates engaging text that connects cross-channel advertising projects, such as Facebook, Google, Outbrain, Instagram, Pinterest, and Twitter, as well as emails, landing pages, and product listings.
  • Predictive performance scores – Anyword analyzes the copy and generates “notes” which determine the performance of the copy before it goes live. The score panel is also accessible, which offers exclusive audience insights for each copy variation.
  • Custom templates – Anyword models focus on certain aspects of a product, such as its features or benefits; provide built-in authoring frameworks like AIDA and PAS; and adopting specific tones of voice, such as “aggressive selling”. Users can also take advantage of the power mode to completely customize Anyword to a specific writing style.

“Anyword harnesses the power of huge datasets and predictive analytics to help marketers create copy that connects,” said Yaniv Makover, co-founder and CEO of Anyword.

Anyword uses AI and natural language processing to create an intuitive scoring system that creates and ranks text based on its potential marketing effectiveness. This allows marketers to create optimal campaigns while avoiding costly and time-consuming A/B testing. It also makes writing more efficient, so writers can more quickly develop formula-based writing for narrow target audiences, freeing them up for more strategic work.

“Anyword does not replace copywriters,” Makover said. “It improves their work and increases their efficiency, giving them more time to do what they do best – being creative.”

To learn more about Anyword’s data-driven writing plans, visit

About Anyword

Anyword, formerly known as Keywee, uses artificial intelligence (AI) and natural language processing to develop effective, performance-driven marketing language for marketers to communicate with consumers using text that delivers the best results and meets conversion goals. Anyword’s AI-generated text is paired with an intuitive scoring system that ranks text, predicts results so marketers can measure performance before launching a campaign and avoid costly A/B testing and time-consuming. With predictive performance, marketers know in advance how text is performing with each audience. Based in New York, Anyword was founded in 2013 and has secured $9.1 million from top investors including Group 11, UpWest Labs, Innovation Endeavors and The New York Times. He is proud to work with the best marketers and leading publishers in the world. To learn more about Anyword, visit

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Anyword launches free plan, providing data-driven writing for everyone


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