May 24, 2022
PRESS RELEASE
Apple is expanding into Apple Creative Studios today, providing new opportunities for young creatives
Select Apple Store locations around the world will host all-new Creative Studios sessions open to the local community
CUPERTINO, CALIFORNIA Apple has unveiled plans to bring its Today at Apple Creative Studios initiative to even more young creatives from underrepresented communities around the world. The expanded program offers mentorship, training, and career development resources across a wide range of artistic disciplines, which now includes all-new programs in app design, podcasting, spatial audio production, and filmmaking. This year, Creative Studios will launch in seven new cities, including Nashville, Miami, Berlin, Milan, Taipei, Tokyo and Sydney. He will also return for his second year in Chicago; Washington D.C.; New York City; London; Paris; Bangkok; and Beijing.
“Our stores have long provided a platform to showcase the great talent of local artists, and our retail teams are proud to play a part in supporting creativity within their communities and creating a place where everything everyone is welcome,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We are extremely grateful to our Apple Creative Pros, members of our retail team and local partners, who together enable us to expand access to free art education and mentorship to even more communities.”
Designed to help young people who face barriers to receive a quality creative education, Creative Studios connects participants with Apple mentors and more than 30 nonprofit community partners specializing in areas such as books and storytelling, app design, radio and podcasts, and photography, film and television. Participants will receive hands-on education, training and feedback on their projects. In addition to developing participants’ creative skills, mentors will encourage them to reflect on how their talents can drive social change in their communities.
Apple Store locations in select cities will also host public Today at Apple Creative Studios sessions. Led by established artists mentoring young participants in Creative Studios and Apple Creative Pros, these free events will be open to the public, with registration available at apple.com/today.
“It was an honor to share my passion for Apple technology and storytelling with these young people,” said Rudy P., Apple Creative Pro at Apple Carnegie Library in Washington. “Technology came into my life at a young age and completely changed my trajectory. My hope for these published authors is that they continue to tell their life stories. The world needs their perspective.
Last year, more than 400 young people participated in Creative Studios programming. Communities celebrated the books, films and music that participants developed and showcased participants’ art via Apple TV, Apple Books and Apple Music.
This year’s program includes:
Application Design (New York)
New for this year, Creative Studios New York will provide mentorship, ideas and resources to women and non-binary creatives as they conceptualize apps to drive social impact.
Books and Tales (Miami, Washington)
Young Washington creatives will hone their creative writing and visual storytelling skills by creating their own hardbacks, audiobooks, and storyboards. In Miami, Apple joins community partner O, Miami in a program for BIPOC+ emerging artists to explore storytelling through the creation of micro audiobooks.
Music, radio and podcasts (Berlin, Nashville, Chicago, Paris)
Budding Berlin musicians will learn about radio production while exploring themes of belonging with guidance from inspiring mentors, in close collaboration with Refuge Worldwide and Open Music Lab. In Nashville, in conjunction with the National Museum of African American Music, the program will specialize in spatial audio recording by granting participants access to Apple Music Studios. In Paris, attendees will learn skills in creative storytelling, audio engineering and recording through new podcasting-focused programming. And in Chicago, young creatives from the Southwest Side will amplify their own narratives and stories around the theme of belonging and identity through an experience focused on radio production and audio/video experimentation.
Art and Design (Taipei, Milan)
The Taipei and Milan creative studios will connect mentors with young aspiring designers as they explore identity while designing, creating and promoting content that represents themselves and their communities. In Milan, attendees will have the opportunity to create an inclusive media landscape through a program that celebrates the diversity of fashion, art and design led by Afro Fashion, while the Taipei program will create a safe space for for young people to explore gender and identity through creativity. These programs will guide participants through production, provide mentorship and inspiration, and create access to design industry resources and ideas.
Photography, film and television (London, Sydney, Beijing, Tokyo, Bangkok)
Participants in London and Sydney will explore identity, culture and representation by creating short documentaries and developing skills in cinematography, directing and editing, with commentary and ideas from established artists. In Beijing and Tokyo, participants will receive professional guidance on immersing themselves in photography and videography as a way to tell their own stories. In Bangkok, Apple is joining community partner Saturday School Foundation for a second year, giving young creatives the opportunity to explore a wide range of Apple-led sessions taught by Apple’s Creative Pro team. This six-week in-store program will focus on photography and music creation.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – deliver seamless experiences across all Apple devices and provide users with groundbreaking services including the App Store, Apple Music, Apple Pay and iCloud . Apple’s more than 100,000 employees are dedicated to making the best products on earth and leaving the world a better place than we found it.
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Apple
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Apple
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