This tactic could be the secret sauce to your success


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According to the researchers, the average entrepreneur spends 68.1% of their time working on daily tasks to keep the machine moving. This leaves less than a third of the working week free to deal with business objectives such as long-term goals, strategic planning and producing the content that feeds the machine.

While your dreams may be endless, your time is not. Learning where and when to outsource could be the secret sauce you need to reach the next level of success.

Should this outsourcing start (or perhaps continue) with content production? Here’s how you can decide for sure.

Related: Why You Should Outsource Your Content Creation

Why is content important to your business?

Content is not just the thought leadership you post on the company blog. It’s also your infographics, web page content, podcasts (now used by 45% of marketers), videos, e-books, white papers, emails, and social media posts. , just to start.

Content is what powers your content marketing, using information and entertainment to help increase your brand’s visibility and engagement online.

Each piece of content created for or by a brand must:

  • Offer value
  • Pique the interest
  • Align with the core mission, vision and voice of the brand
  • Include at least one step in a typical buyer’s journey: awareness, consideration and decision

Creating content that ticks all of these boxes and still resonates with the reader can be difficult. This is where outsourcing to a professional comes in.

Related: Why Your Business Should Consider Outsourcing Content Creation

The top five benefits of outsourcing your content production

Full-service content providers are dedicated to the art and science of producing content that meets their customers’ needs while engaging the target audience. It’s a delicate balance and a big question, which is why 75% of large organizations already outsource at least some of their content marketing tasks.

Partner with an experienced content platform for outsourcing your content, and you will reap impressive benefits.

1. Save time

B2B content marketers spend an average of 33 hours per week on content creation alone. Add the thick layer of accountability that comes with reviewing content, chasing deadlines, sending and tracking reviews, providing feedback and answering questions from freelancers, and you’ll find that generating the content your business needs can take up a significant portion of your day. .

Using a vendor that combines content creation with project management reduces that communication web to a laser-focused thread between a brand rep and a content manager. This is true whether you are looking to augment your in-house content department or rely entirely on freelancers.

No more checking writers and editors on your own and crossing your fingers that proper execution follows. Your content manager — armed with an existing or newly created style guide and your specific requirements — oversees everything from recruiting, training, and scheduling to editing, quality assurance, and feedback. Consider it the icing on the cake of content production.

Related: The Pros and Cons of Outsourcing

2. Save money

Some work must be done on site. Content production does not have to be part of it.

Every time you hire someone to join your team permanently, you take on their salary and expensive perks and benefits. And even if you can justify an extra paycheck or two, you’re still responsible for filling in the gaps when a writer or editor gets sick or quits. Are you about to take on a new client and need a temporary mega production boost? You will also need to find short-term writers to help you achieve these goals.

By outsourcing, you only pay for the words actually produced. You allocate resources as needed rather than spending resources on talents you may or may not be able to use. It’s the difference between living in New York and owning a car you only use twice a year for a weekend getaway upstate and renting a car specifically for those trips and saving on parking, monthly payments and insurance in the meantime.

3. Increased consistency

Every successful brand has its own distinct voice. A bespoke clothing company may become famous for emails that exude elegance and sophistication, while an energy drink startup targeting Gen Z prefers a much more conversational tone peppered with slang than just “family.” “will understand perfectly. Then there are the grammar and style details, such as optional use of the Oxford comma and whether subtitles will be in title case or sentence case.

Branding consistency, including how your content looks and reads, can determine whether buyers feel comfortable with your business. Studies show that consistent branding can increase revenue by 33%, underscoring how important it is to produce consistent content day-to-day, from writer to writer, across platforms. to the other.

To ensure these standards are met, you must process content submissions from freelancers spread across the world and evaluate each element for a long list of standards to ensure that all are consistent in voice, structure and content. quality.

Freelance writers and content production platforms gladly take on these tasks. They use their content creation experience and team-building track record as part of a shared style guide to produce content that hits the mark every time. No matter how many cooks are in the kitchen, so to speak, they all respond to a project briefing and multi-step review process that ensures all deliverables are up to scratch before they see the job. inside your inbox.

Related: 4 Essential Tasks New Bootstrapped Companies Should Outsource

4. More flexibility

Things change. A small project becomes a big one, and the large-scale product rollout you had planned for Q2 is now on hold indefinitely. Scaling up your content needs always comes with some challenges, but the difficulty is amplified when you’re dealing with an internal team that suddenly isn’t the right size for the workload at hand.

With outsourced content production, you can adjust your content spend based on your actual content needs, often without notice. You can also switch freelancers based on a new topic or type of content. Rather than hiring a single freelancer to join your team, you can go from a freelancer specializing in product descriptions to a whitepaper expert almost instantly.

5. Put your content in the hands of people who really understand the content

When your entire career is dedicated to creating stellar and highly engaging content, you learn a few tricks about writing content that converts. According to 88% of successful content marketers, audience needs are prioritized over sales messages because they know from trial and error and research that this approach works.

Professional content writers learn to write for algorithms while remembering that they are writing for real people. They know how to tackle content degradation/refresh projects, revitalizing outdated blogs to increase key metrics.

Outsourcing content is a smart way to extend your team’s reach and capabilities without taking on the responsibility of overseeing additional talent. By delegating content production to professionals, you free yourself to do the things only you can do while saving money, increasing flexibility, and generating a more consistent and effective online presence.


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